PRIME Energy Lemon Lime 4PK Shopify Collective and white—and an embossed logo

and white—and an embossed logo

There’s a lot of mystery surrounding absinthe

and silver

A highly exclusive expression – just three casks are produced each year

Eddie and Bruce Russell on a single whiskey

PRIME Energy Lemon Lime 4PK Shopify Collective and white—and an embossed logoWe created PRIME to showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function. We dropped our first product, PRIME Hydration in 2022 and since then, we've continued to work countless hours to expand in retailers, reach new markets and formulate new products we know you'll love. Weve been humbled by the process of creating a real brand & surpassing some of the biggest beverage