LOreal Paris (France/Belgium) Preference Vivid Colors Violet 5.260 Ipanema Essence & Solution intense moisture

intense moisture

a renowned brightening ingredient

Perfectly sized for your carry-on or handbag

and moisturized

making it the ideal addition to any skincare routine

LOreal Paris (France/Belgium) Preference Vivid Colors Violet 5.260 Ipanema Essence & Solution intense moistureColorista is now Preference Vivids. Our Preference expertise is at the service of Vivid Colours. Get a Violet bold colour with radiance that holds for up to 8 weeks*. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E