 Course_20SMGB320 ISBN: 9781398931893){kind=link}
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Business to Business Marketing Management: A Global Perspective, 4e (eBook) Course_20SMGB320 ISBN: 9781398931893
Business to Business Marketing Management: A Global Perspective, 4e (eBook) Course_20SMGB320 ISBN: 9781398931893
$27.00
Description
ISBN: 9781398931893
to enhance student understanding
AU Course: AVIA227
Overview: For under graduate courses in services marketing As economies across the world continue to transition toward services
With this text
Business to Business Marketing Management: A Global Perspective, 4e (eBook) Course_20SMGB320 ISBN: 9781398931893Overview: Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products, have specialist product knowledge and are far more knowledgeable and demanding than the average consumer. ISBN: 9781000487305 Edition: 4 Publisher: Routledge Format: Digital AU Course: BMKT341, BMKT492
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