Understanding Cross Cultural Management, 5e (eBook) Course_BMKT322 AU Course: BINT443

AU Course: BINT443

The book’s unique multidisciplinary approach offers critical analysis and integrates the perspective of philosophy with management

flexible approach to computer science and data science

The authors explore both fundamentals and new marketing influences such as digital

and conventions (MEEC) industry and covers a wide range of topics dealing with these two crucial functions

Understanding Cross Cultural Management, 5e (eBook) Course_BMKT322 AU Course: BINT443Overview: A unique perspective of classical and contemporary thinking of cultural management in one text. Understanding Cross Cultural Management, 5th edition, by Browaeys and Price, is the ideal learning resource for those studying relevant subjects, with its unique approach to key ideas and concepts in cross cultural management, from theory to practice. ISBN: 9781292461854 Edition: 5 Publisher: Pearson Format: Digital AU Course: BINT233