Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, 5e (eBook) Course_20SMGB412 Overview: Essentials of MIS provides

Overview: Essentials of MIS provides you with an in-depth look at how businesses today use IT and systems to achieve their goals

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Authors John Boatright and Jeffrey Smith provide numerous engaging examples to stimulate class discussion and show the relevance of the text’s concepts to actual business practices

case-based approach helps students apply Microsoft® Office® skills to real-world business scenarios based on Burning Glass market insights while reinforcing critical-thinking and problem-solving skills

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, 5e (eBook) Course_20SMGB412 Overview: Essentials of MIS providesOverview: For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. ISBN: 9781292314990 Edition: 5 Publisher: Pearson Format: Digital AU Course: BMKT120