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Customer Relationship Management: Concepts, Applications and Technologies, 5e (eBook) Publisher_Kogan Page Publishers 8e is the definitive source

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8e is the definitive source for hospitality marketing courses

AU Course: BEVM350

ISBN: 9781292451978

ISBN: 9781292304083

Overview: The Arab World edition of N

Customer Relationship Management: Concepts, Applications and Technologies, 5e (eBook) Publisher_Kogan Page Publishers 8e is the definitive sourceOverview: This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers. ISBN: 9781003295150 Edition: 5 Publisher: Routledge Format: Digital AU Course: BMKT451

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