Marketing 5.0: Technology for Humanity, 1e (eBook) Course_BMIS110 Publisher: Thomson Reuters

Publisher: Thomson Reuters

the text continues to be cutting edge through the incorporation of engaging examples and Entrepreneur Spotlights

this is an essential step-by-step resource for students and the next generation of event planners

Edition: 1

Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students

Marketing 5.0: Technology for Humanity, 1e (eBook) Course_BMIS110 Publisher: Thomson ReutersOverview: In Marketing 5. 0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use technology to address customers needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in